Today, the most effective web sites are multi-functional. With that in mind, Artisan Field crafted a new site for Riviana Foods – the nation’s leading rice company and a nearly century-old American institution – that displays multiple product brands within a user-friendly, easy-to-navigate format.

Challenge: When Riviana was acquired by the world leader in the rice sector – Spain’s Ebro Puleva – the question was how to communicate that the company remains American through and through.

Solution: The first step: branding. We developed the theme line, “America’s First Family of Rice Brands,” to speak to Riviana’s roots as well as to the breadth of its product offerings. Images of American ideals reinforce the theme and promote trust in the brand. In addition to quality content, providing interaction with readers is a key element of successful sites. For Riviana, we developed pivotal navigation that lets the reader zero in on the information he or she seeks, without unnecessary searching.

For more than 40 years, Artisan Field has helped businesses communicate effectively through evolving visual media. A multi-disciplinary graphic design and marketing communication firm, Artisan Field has attracted a diverse client base, ranging from start-up businesses to Fortune 500 corporations across multiple industries worldwide.